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Sorting through complexity. Understanding consumers. 

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CPG, Insurance, Financial Services, Tech, Alcohol - I've worked across many sectors for leading brands, helping them understand, catch attention, connect and motivate consumers.

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I have a passion for marketing to older consumers - the ignored generation.

Responsible for 30% of consumer spending yet represented in only 4% of ads.

Shown as caricatures: befuddled, needing to be looked after..."What's a cloud", "Don't be like your parents"...

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Yes it's lazy and offensive - but its a huge opportunity that marketers don't even see.

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